Never Fully Dressed launches AI tool that lets you try on clothes without buying them

Your next warrobe upgrade has never been easier. (Picture: Metro/Getty/Never Fully Dressed) Metro journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission – learn more Since launching in 2009, Never Fully Dressed has steadily grown into a womenswear brand known and loved for its vibrant prints, multi-wear styles, and inclusive sizing. And now, it’s solved our biggest wardrobe dilemma: finding what to wear without placing huge orders and inevitably facing the boring admin of returns. The maximalist high street label has just launched an AI-powered storefront. Think of it as a free personal styling service that works on your desktop, iPad and phone, and allows you to virtually try on its boldly printed maxi dresses, statement coats and wrap skirts, all from the comfort of your sofa – and most importantly, without spending a penny. This set is going straight into our basket. (Picture: Metro/Never Fully Dressed) Available now at ai.neverfullydressed.com, it’s designed to help you find what you’re looking for without endlessly scrolling through pages of clothes. Instead, it’s like a stylist that knows Never Fully Dressed’s collections from the inside out. Say you’re on the hunt for a little black dress for a specific occasion. Simply describe exactly what you’re looking for in the chat box, such as something that’s suitable for the office and after-work drinks, something that can be worn multiple ways in specific lengths and fabric finishes, or even price, and it will come back with outfit suggestions from its current collections. Have you ever seen a more beautiful jacket? (Picture: Metro/Never Fully Dressed) What makes it interesting is that the storefront is designed to understand the occasion you’re shopping for, not just the keyword; for example, it can tell that a plunge-neckline dress may be great for weekend drinks but not for Monday morning meetings. The virtual try-on feature is also pretty clever, allowing you to create an avatar profile of yourself that reflects your body type and style preferences, so you can see every dress, skirt, coat, trousers, you name it, on a body that’s similar to yours. Check is a huge trend for autumn! (Picture: Metro/Never Fully Dressed) The idea is that you can see how something might look on you before you commit to buying. Ask Metro Use AI to go deeper into the stories you care about – powered by Metro and trusted publications. Better still, it won’t just find the right pieces; it’ll also share notes on fabric composition, fit details, and what to wear with them. We’re thinking this could be a game-changer for wedding guest dress shopping. It’s quite literally a try-before-you-buy tool. Don’t worry if you’re easily distracted on your phone or laptop; if you leave midway through your session, it picks up where you left off when you return. This whole look gets our vote. (Picture: Metro/Never Fully Dressed) It will also save you from returning items you hoped would look amazing, but once you open your delivery, you end up disappointed by trousers that are too long, dresses that are too tight, or jackets that are too big. It’s free to use, so there’s nothing to lose by trying it out. If you struggle to shop for clothes that suit your body shape, or your refreshing your autumn and winter wardrobe, why not give it a go? Follow Metro across our social channels, on Facebook, Twitter and Instagram Share your views in the comments below Arrow MORE: The affordable supermarket fashion and homeware buys everyone will be talking about Arrow MORE: The best transitional fashion pieces to shop now from M&S, H&M and Uniqlo Arrow MORE: Forget boring work shirts, these blouses will make you excited for the office again Puzzles Newsletter Get your favourite puzzles when they are ready to play on the website sent directly to you every day and track your daily streak!