Netflix is great at making money. Its problem is keeping viewers hooked

Nicole SperlingNew York Times·24 Oct, 2026 02:00 AM6 mins to readNetflix reported a 12% increase in quarterly revenue, but acknowledged that stagnant viewership, particularly in the US and Canada, was a major concern. Photo / Getty ImagesAfter a tumultuous week when Netflix laid off 1000 employees and fired its chief content officer and top two film executives, the world’s largest streaming service showed that one thing isn’t in flux: its ability to make boatloads of money. The company said Tuesday that its revenues in the third