National Newspaper Week Asks Canadians Who Is Really Behind the News

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Postmedia has not reviewed the content. by Business Wire National Newspaper Week Asks Canadians Who Is Really Behind the NewsAuthor of the article:Business Wire Business Wire2026 campaign reminds Canadians that credible journalism starts with real people.THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLYSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.SUBSCRIBE TO UNLOCK MORE ARTICLESSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.REGISTER / SIGN IN TO UNLOCK MORE ARTICLESCreate an account or sign in to continue with your reading experience.Access articles from across Canada with one account.Share your thoughts and join the conversation in the comments.Enjoy additional articles per month.Get email updates from your favourite authors.THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one accountShare your thoughts and join the conversation in the commentsEnjoy additional articles per monthGet email updates from your favourite authorsSign In or Create an AccountTORONTO — Meet Al Gorithm. He looks like a person. He sounds like a person. But he isn’t a journalist.Al is the face of this year’s National Newspaper Week campaign, running October 4–10 across Canada. This fictional character was created to make a simple point: as AI-generated content becomes more human-looking and human-sounding, it can be harder to tell whether a person is actually behind the information we see.This advertisement has not loaded yet, but your article continues below.The campaign presents Al as a real person to encourage Canadians to look more closely at who, or what, is behind the news and information they see.Get the latest headlines, breaking news and columns.By signing up you consent to receive the above newsletter from Postmedia Network Inc.A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Top Stories will soon be in your inbox.We encountered an issue signing you up. Please try again“Al Gorithm looks like a real person for a reason,” said Kelly Levson, Director of Marketing and Research, News Media Canada. “We want people to stop and ask: Who reported this? Who checked it? And who is accountable for it?”That distinction matters: 78% of Canadians are concerned about fake news and disinformation.“Technology can generate copy in seconds, but journalism is about more than producing words on a page. The human work is what gives credible journalism its value,” said Paul Deegan, President and CEO, News Media Canada.Every day, journalists across Canada attend council meetings, cover local events, talk to residents and business owners and follow stories as they develop. Much of that work happens long before a story is published.The recently released 2026 Canadian Community Newsmedia Awards ( CCNAwards) put that work on display. The winning reporting, photography and storytelling reflect the kind of locally rooted journalism that keeps readers informed, connected and engaged with their communities.Newspapers continue to connect with a broad audience. News Media Canada’s Newspapers 24/7: 2026 research found that 83% of Canadians read newspaper content each week, in traditional or online formats.Canadians can support local journalism by reading their local newspaper in print or online, subscribing where possible, sharing trusted reporting and supporting businesses that advertise in local media.runs October 4–10, 2026, and in Canada recognizes the journalists and newspapers that keep communities informed, connected and engaged. This project has been made possible in part by the Government of Canada.For more information, visit nationalnewspaperweek.ca.is the voice of the print and digital news media industry in Canada and represents hundreds of trusted titles in every province and territory.View source version on businesswire.com: This advertisement has not loaded yet.Notice for the Postmedia NetworkThis website uses cookies to personalize your content (including ads), and allows us to analyze our traffic. Read more about cookies here. By continuing to use our site, you agree to our Terms of Use and Privacy Policy.