Milking it: 5 tricks from the supermarket playbook

Disclosure statement Phillip Baker currently receives funding from the University of Sydney, Australian Research Council, and Macdoch Foundation. He is a member of the provisional WHO Guideline Development Group for ultra-processed foods. He has received funding from UNICEF, including as co-author of the report Ultra-processed Foods and Children. He co-led the 2025 Lancet Series on Ultra-processed Foods, funded by Bloomberg Philanthropies. Digital Storytelling Team does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment. Partners University of Sydney provides funding as a member of The Conversation AU. View all partners