McLaren make subtle change to logo ahead of Azerbaijan Grand Prix as F1 team release statement

MCLAREN have made a subtle change to their logo ahead of the Azerbaijan Grand Prix, announcing an “evolved brand identity”. The motorsport giants are one of the most successful manufacturers in racing, and in Formula One alone they are the second-most successful constructor. McLaren have announced a subtle but recognisable change to their wordmark Credit: Alamy An ‘evolved brand identity’ ahead of F1’s Azerbaijan Grand Prix has seen McLaren update their logo Credit: McLaren Racing But ahead of F1‘s return in Baku, McLaren Racing released a statement lifting the lid on a new direction for the team constituting an updated look that “brings together the marque’s past, present and future”. Part of that is a small but recognisable change to the McLaren wordmark, with the new look seeing the C underlined. Sign up for the Sport newsletter Thank you! This move is inspired by the family workshop signboard of Bruce McLaren in Auckland, New Zealand, which was owned by the McLaren founder’s parents, Les and Ruth, and the location Bruce built the car which would achieve his first racing victory. The change will be rolled out across both McLaren’s racing teams and its automotive divisions. McLaren Racing chief marketing officer, Lou McEwen added: “McLaren has evolved enormously over the years, but looking back through our shared history across Racing and Automotive, it’s poignant how much of Bruce’s original vision and spirit still runs through the business today. “This evolved identity perfectly bridges that proud heritage with our future ambition. “It celebrates the symbols and stories our fans, partners and team mates already know and love, while giving us a more connected expression of where we’re heading next. It feels unmistakeably McLaren.” David Woodhouse, chief creative officer of McLaren Automotive, added in a statement: “There is something uniquely special about McLaren. Most read in Sport CASINO SPECIAL – BEST CASINO BONUSES FROM £10 DEPOSITS F1 2026 RACE CALENDAR: ALL THE INFO YOU NEED “Throughout our history, we’ve never been content to follow established paths. “We’ve always looked ahead, driven by a restless desire to innovate, create and push beyond expectations. “This evolution of our visual identity captures that spirit. It’s a reflection of the journey we are on as a company. “It marks the beginning of a new chapter for McLaren, giving a physical expression to the ambition, creativity and forward momentum that is shaping our future.” The announcement comes ahead of the F1 Azerbaijan Grand Prix Credit: Getty Lando Norris and Oscar Piastri are down the pecking order this season Credit: Shutterstock Editorial McLaren are the reigning F1 constructors’ champions, having won the last two titles, but are currently down in third in this season’s standings behind Mercedes and Ferrari. Drivers Lando Norris – who refused to rule out racing at Le Mans next year – and Oscar Piastri sit in fourth and seventh in the drivers standings. Elsewhere they have announced their intention to return to Hypercar racing in 2027, with a view to winning the 24 Hours of Le Mans. McLaren are the only team, and one of only three constructors, to have completed motorsport’s Triple Crown consisting of wins at F1’s Monaco Grand Prix, the Indianapolis 500 and 24 Hours of Le Mans. The best travel deals for F1 NOTHING comes close to the thrill of a live Grand Prix – and YOU can be there to see it all. Get the full F1 experience with these unbeatable deals. 🇪🇸 SPAIN – 11 to 13 Sept – From £1,099pp 🇦🇿 AZERBAIJAN – 22 to 27 Sept – From £1,399pp 🇸🇬 SINGAPORE– 7 to 14 Oct – From £1,999pp 🇺🇸 AUSTIN, USA – 21 to 26 Oct – From £2,799pp 🇶🇦 QATAR – 27 to 29 Nov – From £1,049pp 🇦🇪 ABU DHABI – 4 to 6 Dec – From £2,049pp See ALL our F1 travel offers HERE *If you click on a link in this article, we will earn affiliate revenue. Comment now