MacBook Neo Helps Apple Outpace Rivals as Market Declines

Apple increased its share of worldwide PC shipments in the third quarter of 2026, with Counterpoint Research crediting the MacBook Neo for some of the company's resilience during a market downturn. The firm's preliminary estimates put Mac shipments at 5.6 million units, an 11% decrease from the same quarter last year. Worldwide PC shipments fell 21% to 57 million units, allowing Apple's market share to increase from 8.7% to 9.8%. Counterpoint identified the ‌MacBook Neo‌ as a key contributor to Apple's performance. The report explains how rising production costs are making replacement computers harder to afford. Higher memory and component prices have fed through to PC prices, prompting consumers to postpone purchases. Business fleet replacements and Windows migration sustained some demand, although neither was enough to prevent the overall contraction. Apple remained the fourth-largest PC vendor by shipments. Lenovo led with a 26.3% share, followed by HP at 18.1% and Dell at 13.3%. Shipments at those companies declined 23%, 31%, and 25%, respectively. ASUS, in fifth-place, was the only vendor among the top five to record a smaller annual decline than Apple. Its shipments fell 7%, giving it a 9.2% market share. Counterpoint expects global PC shipments to decrease 27% year over year in the fourth quarter. Its forecast for 2027 suggests there will be broadly flat shipment volumes compared with 2026. Popular StoriesiPhone Takes Bigger Slice of a Shrinking Smartphone MarketApple's share of worldwide smartphone shipments rose to a third-quarter record of 22% in the third quarter of 2026, despite a decline in its own iPhone shipments, according to preliminary figures from Counterpoint Research. Apple finished the quarter just behind Samsung, which accounted for 23% of shipments. Across the industry, manufacturers shipped 20% fewer smartphones than a year...iPhone 18 Pro Sales Jump in China Ahead of iPhone Duo LaunchThursday October 1, 2026 4:37 am PDT by Tim HardwickSales of iPhone 18 Pro models in China were 12% higher in the three days after launching than sales of iPhone 17 Pro models were during their entire first week last year, according to Counterpoint Research. The strong start helped Apple claim the top spot in the country's smartphone market for the week of September 14 to 20, handing it a 33% share. But the news could get even better for...Here's What Apple's Apps Look Like on the iPhone DuoTuesday October 20, 2026 11:12 am PDT by Juli CloverWith just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day. Many apps are shown in landscape...