Klook Bets Creators Can Sell the Whole Trip, Not Just the Viral Attraction

Klook is betting travel creators can do more than inspire the next trip. It wants them to help sell it. The travel experiences platform has upgraded its Kreator Shops feature to more than 30,000 creators across 88 markets, giving them a single storefront where followers can browse and book recommendations ranging from hotels and attractions to restaurants, transportation and eSIMs. The idea is to turn a creator’s collection of travel recommendations into something closer to a bookable itinerary. Until now, creators in Klook’s affiliate program generally used separate links to send followers to individual experiences. Kreator Shops puts those recommendations together in one place. “A trip is an entire itinerary, not a single product,” Marcus Yong, Klook’s vice president of global marketing, told Skift. “The Kreator Shops feature allows Kreators to display all their recommendations within their tried-and-tested itinerary for a desti