KFC Is Dropping Pepsi After 37 Years. Why Coca-Cola Is Getting More Than a Soda Deal

KFC Is Dropping Pepsi After 37 Years. Why Coca-Cola Is Getting More Than a Soda Deal

After decades with PepsiCo, the fast-food giant is making a massive beverage switch. Here is why the multi-market deal is worth far more than just drink sales.

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