Kerala Tourism showcases unique offerings at Arabian Travel Market 2026

People attend the Arabian Travel Market fair (ATM) in Dubai, UAE. | Photo Credit: REUTERS/FILE PHOTO A tourism delegation from Keralam led by Tourism Minister P.C. Vishnunadh participated in the Arabian Travel Market (ATM 2026), Dubai, one of the world’s leading tourism events, which attracts a large number of visitors and tourism stakeholders from across the globe. Mr. Vishnunadh, who visited the expo, interacted with Abdulla Bin Touq Al Marri, Minister of Economy and Tourism, UAE, and Abdulla Niyas, Minister for Tourism and Civil Aviation, Maldives. ATM 2026 at the Dubai World Trade Centre is the gateway to global travel and tourism industry.Mr. Vishnunadh, accompanied by Tourism Secretary Biju K., also held meetings with Sudhir Sreedharan, Senior VP, Fly Dubai and officials of Dubai Police Authority. The global event for the inbound and outbound travel industry was a solid platform for Kerala Tourism to showcase its unique and innovative packages globally, especially before the West Asia, said Mr. Vishnunadh.“The West Asian market is significant for the State as the ties between UAE and Keralam have a long history. The stakeholders were able to make out the latest trends and emerging global opportunities,” the Minister added. UAE is an important market for Keralam with 26,255 tourist arrivals recorded in 2025.Kerala Tourism Pavilion (AS7250) at the expo was built in a 69 sq. m. space. With the theme “Green Peace–Yalla Kerala,” the pavilion featured hill stations and verdant landscape of Keralam in the backdrop and display panels. The co-exhibitors from the State included hoteliers and tour operators. Published - September 18, 2026 07:02 pm IST