Jim Beam reveals sales impact of Cadillac F1 partnership
Jim Beam says its partnership with the Cadillac Formula 1 team has already led to a rise in sales.The Kentucky bourbon brand, owned by Suntory Global Spirits, is a founding partner of Cadillac F1, which joined the grid as the championship's 11th team in 2026.Speaking on a panel at the Autosport Business Exchange in New York on Wednesday, KK Hall, global brand vice president of Jim Beam ...Keep reading
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