‘Jeeva-Suyathra’ Mission to reduce road accidents; State-level launch on November 15

Chief Minister V.D. Satheesan will launch the initiative | Photo Credit: bl-online Administrator Keralam Chief Minister V.D. Satheesan will formally launch the ‘Jeeva-Suyathra’ Mission, a State-level road safety campaign planned by the government with the aim of reducing road accidents, at the Ernakulam Town Hall on November 15. Transport Minister C.P. John will preside over the function. Home Minister Ramesh Chennithala will be the chief guest. Actor Mammootty, the brand ambassador of the campaign, will unveil its logo.The State government has conceived the initiative with the prime objective of reducing road accident fatalities and injuries by half by 2030. The mission will focus on the five key objectives of safer roads and road behaviour, post-accident emergency response, safer speeds and vehicles.The various programmes under the mission include road safety awareness programmes in schools and colleges, advanced engineering solutions to address accident-prone areas, and traffic law enforcement using modern technologies. The project will also ensure the active participation of Kudumbashree, local self-government institutions, students and the general public, an official release stated. Published - November 13, 2026 07:10 pm IST