It Looks Like GTA 6 Is About To Get A Metric Ton Of Official Merch

GTA 6 Merch Leak's 55 Items Include T-Shirts Repping In-Game Brands Rockstar Published Sep 24, 2026, 7:42 AM EDT Josh Coulson is an editor at TheGamer covering breaking news on everything from colorful platformers to the latest Lego sets. Primarily a news writer since 2018, Josh has covered just about every major game from the past decade. Now an editor, their focus has shifted to being the leading affiliate expert at the site, building relationships between TheGamer and global brands including Mattel, Funko, and The Pokemon Company. Sign in to your TheGamer account Remember a few months ago when it felt like Rockstar was being suspiciously quiet about GTA 6 and people were spinning wild theories about when its marketing campaign would really kick into gear? How times have changed. The GTA 6 marketing machine is now hurtling down the highway towards Vice City at full speed, and it seems a big merchandise reveal might be the next thing on the agenda. We're Almost Definitely About To See A Lot Of New GTA 6 Merch That’s if findings shared by GTAVice.net (thanks, videotech) are anything to go by. The site discovered through a public API that Rockstar has its official merch store loaded up with previously unrevealed GTA 6 stuff that’s not yet listed. That suggests the studio is preparing to add the merch to the store any day now. The exact details of what the merch will look like haven’t been shared. However, a full list of what has been discovered so far can be found on the GTA forums. The majority of ther merch will be t-shirts, some with more generic GTA 6-theming, while others sound like they've been designed to look like they were bought directly from ficitional in-game stores. The list also includes other items such as keychains, stickers, snapbacks, and even a GTA 6 Zippo. When Can We Give Rockstar Our Money? Screenshot provided by Rockstar GTAVice.net does note that just because the items are there, that doesn’t mean everything listed will make it into the Rockstar Store when the merch gets an official reveal. That said, the sheer amount of items seemingly waiting in the Rockstar Store’s backend not only suggests there’s going to be a lot of GTA 6 merch to choose from, but that it will be available to buy soon, probably before the game has been released. There’s a chance that Rockstar lets you in to the new GTA 6 wing of its online merch store before the end of today. The studio appears to be hitting a new marketing beat for merch tied to GTA 6 every Thursday. Three weeks ago it revealed the GTA 6 DualSense. A week after that it opened pre-orders for the controller. Then last Thursday, it revealed, and quickly sold out of, the GTA 6 vinyl featuring songs from the game’s soundtrack. We may well be on a GTA 6 train that makes a merch stop every Thursday from now until release day on November 19, which is also a Thursday, by the way. There aren’t many games that can release t-shirts featuring brands and slogans we’ve never heard of because they’re part of a game we won’t even get to play for another two months, but GTA 6 is certainly one of them. Systems Released November 19, 2026 ESRB Rating Pending - Likely Mature 17+ Developer(s) Rockstar Games Publisher(s) Rockstar Games Engine Rockstar Advanced Game Engine (RAGE) Genre(s) Action, Adventure