iPhone Duo Demand Reportedly Exceeds Apple's Expectations

Apple's iPhone Duo has attracted more pre-orders than the company anticipated in several major markets, according to DigiTimes, with display chip suppliers hoping its reception will boost investment in foldable devices. Sources in the display driver industry believe the ‌iPhone Duo‌ could give other smartphone makers greater confidence in foldables, expanding the market for OLED touch and display driver integration, known as TDDI. The technology combines the electronics responsible for touch sensing and display control. According to the sources, cost remains an obstacle to introducing ‌OLED‌ TDDI technology in traditional flagship smartphones this year. It is considered to be a technical requirement for foldables, however, giving chipmakers a route to increased shipments even if adoption elsewhere remains limited. The report also identifies Apple's rumored touchscreen MacBook as a possible catalyst for investment in notebook displays. Adding touch capabilities creates opportunities to sell more sophisticated components, such as integrated touch and display drivers and timing controllers, which coordinate display operation. The sources expect rival manufacturers could adopt similar display technologies in response to Apple's new products, generating business for companies outside Apple's supply chain. That prospect comes as the industry faces subdued consumer demand during the second half of 2026. DigiTimes also suggests demand for the ‌iPhone Duo‌ could cushion the impact of softer iPhone 18 Pro sales. Popular StoriesApple Retail Staff Told to Warn Against iPhone Duo Walk-In PurchasesSome Apple retail employees have been told to warn customers against visiting to purchase an iPhone Duo without a pre-order on Friday, October 23. Apple Store employees told MacRumors that they have been advised that there will likely be no iPhone Duo stock available for walk-in purchases on launch day. Staff have been instructed to discourage customers without pre-orders from coming in...Here's What Apple's Apps Look Like on the iPhone DuoTuesday October 20, 2026 11:12 am PDT by Juli CloverWith just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day. Many apps are shown in landscape...Mark Gurman: Apple Made 'Major Mistake' With iPhone Duo Pre-OrdersDespite knowing that the iPhone Duo would face "severe supply constraints" due to manufacturing challenges, Apple chose to begin iPhone Duo pre-orders on Friday instead of waiting until it had more inventory ready, according to Bloomberg's Mark Gurman. In his Power On newsletter today, he called this decision a "major mistake." "Let me cut to the chase: Apple made a major mistake here," he...