iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan

China is doing much of the heavy lifting for Apple's iPhone 18 Pro launch, with a 29% sales increase helping offset declines in the U.S. and Japan, according to Counterpoint Research. Combined global sales of the ‌iPhone 18 Pro‌ and ‌iPhone 18 Pro‌ Max rose 3.1% during their first three weeks of availability compared with the equivalent launch period last year. U.S. sales fell 4%, while Japan recorded a 27% decline. Counterpoint attributed China's growth to better initial supply and higher prices for competing Android flagships. In the U.S., the firm said buyers perceived insufficient changes to features and design, despite additions such as the variable aperture camera. Apple raised starting prices by $100 in the U.S., bringing the Pro to $1,199 and the Pro Max to $1,299. Counterpoint pointed out that exchange rates compounded price increases in Japan. The Pro Max model's share of sales slipped from 57% to 56%, with growth in India and Southeast Asia favoring the smaller model. The tracking period predates the iPhone Duo's launch on October 23. Counterpoint is watching whether Apple's first foldable iPhone brings in additional buyers or diverts purchases from the Pro Max. Popular StoriesApple Says iPhone 18 Pro Max Users With AT&T Cellular Issue Need to Have Device ReplacedApple today confirmed that a "small number" of iPhone 18 Pro Max users on the AT&T network have experienced an issue that causes the device to lose cellular service, thereby preventing phone calls, text messages, and data from working. Thousands of users complained about the issue across the Apple Support Community and other platforms. Apple said it released iOS 27.0.1 earlier this week and...AT&T Acknowledges iPhone 18 Pro Max Issues: Update 'Immediately'Thursday October 1, 2026 8:42 pm PDT by Joe RossignolIn a text message sent to customers today, AT&T acknowledged that some iPhone 18 Pro Max devices on its network are experiencing cellular issues. AT&T said that customers should immediately update to iOS 27.0.1, despite the fact that many affected users have said that the update does not resolve the issues. There are now at least thousands of users that have experienced this problem,...AT&T on iPhone 18 Pro Max Issues: 'We Are Working With Apple'In a statement shared with MacRumors today, AT&T said it is "working with Apple" to resolve iPhone 18 Pro Max cellular issues. "Apple has released a software update to address an issue that may affect calls, data, texts, and 911 calls on a small number of Apple iPhone 18 Pro Max phones," an AT&T spokesperson said. "AT&T customers with an iPhone 18 Pro Max should update their phones now to...