Inside the complex, secretive business of buying ube, the internet’s new favorite food

Inside the complex, secretive business of buying ube, the internet’s new favorite food

By Stephanie Yang, CNN (CNN) — Jeffrey Cesari grew up eating ube, a purple yam native to the Philippines, whenever he visited his relatives there. But seven months ago, when he encountered it in a latte at a Turkish cafe, it suddenly sparked a business idea. The 31-year-old former auditor thought if people in Istanbul The post Inside the complex, secretive business of buying ube, the internet’s new favorite food appeared first on KTVZ.

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