Inside PepsiCo’s battle to remake Gatorade for the Kennedy era
PepsiCo is revamping Gatorade to meet modern health standards as the US health secretary intensifies scrutiny on artificial dyes. The updated Gatorade will employ natural vegetable extracts for its vibrant colors, reflecting a broader industry shift towards cleaner labels. This move underscores the growing consumer demand for healthier, more transparent ingredients, potentially influencing the entire sports drink market. PepsiCo's changes could set a new industry benchmark in response to evolving health concerns and regulatory pressures.
Original Source
Read the full article at Ft →KhanList aggregates and links to publicly available news content. We do not host full articles from third-party sources. Always verify important information with original sources.