Chairman and Editor-in-Chief of the India Today Group, Aroon Purie, and Maharashtra Chief Minister Devendra Fadnavis launched Life Tak, the Group's mobile-first microdrama platform, at the India Today Conclave Mumbai 2026. The launch also featured the unveiling of its flagship short-form series, Raghupati Raghav Raja Ram (RRRR).Maharashtra Chief Minister Devendra Fadnavis (L), Chairman and Editor-in-Chief India Today Group Aroon Purie (R) launched Life Tak. (Credit: India Today)New Delhi,Oct 9, 2026 13:38 ISTThe India Today Group today announced its entry into premium digital fiction and infotainment with Life Tak, its mobile-first microdrama platform. The announcement was marked by the unveiling of its flagship short-form series, Raghupati Raghav Raja Ram (RRRR), at the India Today Conclave 2026 in Mumbai.The official teaser was launched jointly by Devendra Fadnavis, Chief Minister of Maharashtra, and Aroon Purie, Chairman and Editor-in-Chief of the India Today Group. Credit: India Today Raghupati Raghav Raja Ram reimagines the timeless narrative of the Ramayan in a fast-paced, high-intensity vertical format. Tailored for digital-first audiences, the series combines culturally rooted storytelling with cutting-edge production values, delivering an experience designed for short-form viewing.The series is the first of many to emerge from the India Today Group’s creative, tech-forward ecosystem, where advanced AI-driven visual engineering, script-generation tools and creative world-building come together to reimagine classic and original stories for contemporary audiences. Through Life Tak, the India Today Group continues its legacy of media innovation, bringing cinematic production values to the fast-moving world of vertical video.Raghupati Raghav Raja Ram premieres on October 18, 2026. Viewers can stream episodes through Life Tak’s official channels on Instagram (@lifetak), YouTube and Facebook, as well as within the Aaj Tak app.- Ends
India Today Group launches Life Tak microdrama platform; unveils flagship series Raghupati Raghav Raja Ram
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