India Sweet House song unites cultures through a shared taste of celebration

India Sweet House has released Sambhramada Ruchi Onde with leading Kannada artistes and musicians. The multilingual song presents sweets as a shared tradition across India's cultures and communities.Song celebrates food and sweets in Indian festivals and traditions. New Delhi,Oct 16, 2026 14:15 ISTIndia Sweet House has released a multilingual song, “Sambhramada Ruchi Onde”, featuring artistes from Kannada cinema and music, as part of an effort to celebrate India's diverse cultures and traditions.The song has been directed by Kannada artiste Sihi Kahi Chandru, with music composed by Praveen D Rao and lyrics written by Kaviraj. The vocals have been provided by Nakul Abhyankar, Ankita Kundu, Varijashree, Fayaz Khan and Deepti Bhat.The music video features Kannada cinema veterans Srinath, Mukhya Mantri Chandru, Ravi Shankar and Sudharani, along with philanthropist and environmentalist Vidushi Revathi Kamath and other artistes.The song uses multiple languages to explore how food and sweets are part of celebrations across regions and communities. It focuses on festivals, weddings and other occasions where sharing sweets is a common tradition, despite differences in language, religion and culture. The song is available on India Sweet House's official YouTube channel.India Sweet House was founded in 2021 by Shwetha Rajashekar, Vishwanath Murthy and Rajesh Mehta. The company has 60 outlets across Karnataka and a growing presence in Hyderabad and Chennai. It sells traditional Indian sweets and savouries. The release is presented by India Sweet House under the title “Sambhramada Ruchi Onde”, which translates to the idea of sharing one taste of celebration across India's many cultures.- Ends