I’m a skincare expert and got a sneak preview of new Edinburgh PURESEOUL – it’s a K-beauty lover’s dream

Fabulous IF you’re not on the K-beauty train yet, where have you been? The UK is crazy for Korean beauty, especially skincare, and our high street stores all have a dedicated section now. Laura got a sneak peek in the store The shop is packed with K-beauty faves and exclusibes However, none of them rival the K-beauty heaven that is PURESEOUL. And now, we have one in Scotland. An entire store dedicated to these incredible formulations and Korea-viral brands. PURESEOUL at Westfield St James Quarter opened today, with lots of special treats for opening weekend visitors. Sign up for the Fabulous newsletter Thank you! Apart from being able to shop the 2000+ products from Korea’s most loved brands, there are giveaways and lucky dips in store across this opening weekend. There’s a lucky dip where shoppers could win a Medicube beauty device, plus there’s a free gift for anyone who signs up to the PURESEOUL newsletter, with no purchase required. Leslie Tang, CEO & Founder of PURESEOUL, said: “We’re incredibly excited to be bringing PURESEOUL to Edinburgh and opening our first store in Scotland. “Edinburgh has been one of our most requested locations for some time, so opening here feels like a natural next step for us. “We’re looking forward to becoming part of the local community and welcoming both new and existing customers through our doors.” The store opened at 10.30am to special goodie bag ticket holder customers, who each received an epic goodie bag featuring £250 worth of bestselling Korean make-up, skincare and body care. Most read in Fabulous The store opened to the public today There’s brands not available anywhere else in the UK Then at noon, the store opened to the general public, to shop and enter the in-store giveaways and lucky dips. PURESEOUL is the UK’s leading K-beauty retailer, featuring a vast array of brands that are not available in any other store in the UK. They have all your viral brand favourites, but they specialise is stocking the products that are huge in Korea and that means bringing brands to the UK that have never been stocked here before and are unknown to local shoppers. Their stores are packed with the best of the best and are staffed by K-beauty experts who are able to give advice and product recommendations. The new Edinburgh base is staffed by K-beauty experts There’s special offers and giveaways on this weekend The highlights of the new Edinburgh store is the minis section of travel-sized K-beauty products. Who can resist a mini?! As well as their entire corner dedicated to their sheet mask bar. Forget the UK-loved Biodance and Medicube masks; this features masks you’ve never seen before, that offer incredible results. Korea is frequently the country behind some of skincare’s most pioneering formulations and materials, and now you can shop these products in-person in Edinburgh at Westfield St James Quarter. FOLLOW LAURA ON INSTAGRAM & TIKTOK FOR EXPERT BEAUTY RECOMMENDATIONS Comment now