GOP Campaigns Use Social Pressure To Turn Out Voters

Cindy Siegel was walking through a Houston-area grocery store as she pulled up an app on her phone. With a few easy clicks on Abbott Impact, she could see everyone in her contacts and whether they were registered to vote and had cast a ballot yet. The Harris County GOP chair banks up to 200 messages or calls per day, in between coordinating with campaigns and helping set up polling locations. The app awards 10 points per voter contact. If she calls enough people, she could win a grill, Abbott ca...