Gaétane Baudry Appointed Senior Vice President/Global General Manager, Bobbi Brown

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Postmedia has not reviewed the content. by Business Wire Gaétane Baudry Appointed Senior Vice President/Global General Manager, Bobbi BrownAuthor of the article:Gaétane Baudry Business WireNEW YORK — The Estée Lauder Companies Inc. (NYSE: EL) today announced the appointment of Gaétane Baudry as Senior Vice President/Global General Manager, Bobbi Brown, effective October 8, 2026. Based in New York, she will report to Lisa Sequino, Global President, Makeup Brands.THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLYSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.SUBSCRIBE TO UNLOCK MORE ARTICLESSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.REGISTER / SIGN IN TO UNLOCK MORE ARTICLESCreate an account or sign in to continue with your reading experience.Access articles from across Canada with one account.Share your thoughts and join the conversation in the comments.Enjoy additional articles per month.Get email updates from your favourite authors.THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one accountShare your thoughts and join the conversation in the commentsEnjoy additional articles per monthGet email updates from your favourite authorsSign In or Create an AccountIn this role, Gaétane will lead Bobbi Brown’s global strategy and continued evolution, strengthening the brand’s distinctive equity, advancing innovation and creativity, and deepening consumer engagement around the world.This advertisement has not loaded yet, but your article continues below.“Gaétane is an inspiring and highly collaborative leader who brings experience, energy and a strong focus on execution,” said Lisa Sequino, Global President, Makeup Brands. “Her global brand-building record, strong commercial leadership and passion for creating meaningful consumer experiences will be invaluable as Bobbi Brown builds on its unique brand equity focused on effortless natural beauty, while accelerating its digital evolution, moving into new channels and deepening its ability to connect with women around the world. I am excited to welcome her to The Estée Lauder Companies and look forward to all that Gaétane and the Bobbi Brown team will accomplish together.”Get the latest headlines, breaking news and columns.By signing up you consent to receive the above newsletter from Postmedia Network Inc.A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Top Stories will soon be in your inbox.We encountered an issue signing you up. Please try againGaétane is a global luxury beauty executive with more than two decades of experience building brands, leading transformations and driving growth across international markets. She was most recently Global Brand President of Shu Uemura at L’Oréal Luxe, where she oversaw the brand’s marketing, communications, retail, e-commerce, education and business development activities.During her time at Shu Uemura, Gaétane redefined the brand platform and category strategy, strengthened its cultural relevance and advanced its retail and omnichannel experience. Under her leadership, the brand achieved a top position among makeup artist brands in Asia, gained prestige beauty share in highly competitive markets and increased its online business. Earlier in her career, she held senior leadership roles at Giorgio Armani Beauty, Helena Rubinstein and Lancôme, building expertise across luxury beauty, makeup, innovation, consumer engagement and global brand strategy.With a distinctive heritage, powerful point of view and globally beloved products, Bobbi Brown is well-positioned to deepen its connection with women around the world. Gaétane will build on these strengths by sharpening the brand’s expression, enhancing its relevance across markets and creating compelling experiences for today’s consumers, while preserving the effortless authenticity at the heart of Bobbi Brown. About The Estée Lauder Companies . is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary, NIOD, Avestan and Loopha, and Balmain Beauty.View source version on businesswire.com: This advertisement has not loaded yet.Notice for the Postmedia NetworkThis website uses cookies to personalize your content (including ads), and allows us to analyze our traffic. Read more about cookies here. By continuing to use our site, you agree to our Terms of Use and Privacy Policy.