Female athletes push back on Sydney Sweeney’s Novig ad for sexualizing women in sports

Sydney Sweeney is once again at the center of online controversy, with female athletes around the world speaking out against the actress’s latest project—an ad for sports trading app Novig. In a minute-long video, the Euphoria actress promoted the prediction market platform ahead of football season, cutting between shots of her almost entirely nude alongside sport-themed props, as she explains how Novig is distinct from other prediction markets like Polymarket or Kalshi. “No be...