Daman collector gets Thar, Fortuner owners to take road-safety pledge together

Hundreds of Thar and Fortuner owners gathered in Daman for the Thar-Fortuner Sankalp Yatra and took a road-safety pledge. The event pitched responsible driving as the defining message for owners of powerful SUVs.Daman collector gets Thar, Fortuner owners to take road-safety pledge together (Photo: @DamanPublicity/X)Hundreds of Thar and Fortuner owners gathered in Daman for a road-safety event that asked the very drivers associated with big, powerful SUVs to make a pledge for responsible driving.Shared by the Department of Information and Publicity of Damman on its official X account, the video showed the large-scale “Thar-Fortuner Sankalp Yatra” held on September 9, where SUV owners took a road safety pledge administered by the District Collector.The video showed hundreds of Mahindra Thar and Toyota Fortuner SUVs gathered at a parking area, with participants assembling in groups and holding yellow placards as part of the awareness campaign organised by the administration of the Union Territory of Dadra & Nagar Haveli and Daman and Diu.The campaign centred around slogans such as “Not speed, but culture” and “Not show-off, but responsibility”, urging owners to associate their vehicles with responsible driving rather than rashness or displaying the power of their SUVs. The initiative also tied into Mahindra’s #TharKaMatlabZimmedari road-safety campaign, with Mahindra Group chairman Anand Mahindra tagged in the post.Take a look at the post here: The sight of a huge gathering of Thar and Fortuner owners specifically coming together to promote road safety prompted plenty of discussion online.Some users suggested that technology could be used to monitor traffic violations and that vehicles should be seized when drivers repeatedly broke rules such as driving on footpaths, going on the wrong side or making dangerous turns.Others said stricter enforcement of driving licence requirements and tougher penalties could address many of the problems associated with reckless driving.Another section of the comments argued that authorities should consistently enforce the Motor Vehicles Act and punish traffic violations according to the law, saying this would discourage motorists from driving rashly.For an SUV community often discussed online in the context of driving behaviour, the Sankalp Yatra offered a rather direct message: owning a powerful vehicle was supposed to come with an equally strong sense of responsibility.- EndsPublished By: Yashna TalwarPublished On: Sep 10, 2026 15:35 IST