‘Consumer’ is an empowering term: Henry Ford’s brand chief

“Consumer” is a word some healthcare industry members resist, wary that it reduces patients to a transactional label. Heather Geisler, executive vice president and chief brand and experience officer of Henry Ford Health in Detroit, doesn’t share that hesitation.  “I have always advocated for leading with consumers as a way of describing those we serve,” […] The post ‘Consumer’ is an empowering term: Henry Ford’s brand chief appeared firs...