Channel 4 poaches Paramount’s TV ad sales business from Sky

Channel 4 has poached Channel 5 owner Paramount’s £300m-plus TV advertising sales business from Sky, in a huge boost days after the broadcaster announced it is to cut 340 jobs.The win is a big boost for Channel 4, which also handles the ad sales for UKTV, the owner of channels including Gold and Dave, which relies on advertising for about 90% of its £1bn in revenues.It comes as the broadcaster moves to cut its headcount of 1,276 by more than a quarter in the biggest round of layoffs in its history.More details soon …