Caroline Beteta Returns to Brand USA as Interim CEO

Photo Credit: Carolina Beteta will serve as interim CEO after Fred Dixon's departure. Brand USA Brand USA has named former Visit California chief Caroline Beteta as interim president and CEO, effective November 9. Her return to the nation’s destination marketing organization follows nearly three decades leading Visit California as CEO. She announced her retirement in January. Brand USA President and CEO Fred Dixon is set to depart in November after more than two years in the role. His departure was first reported by Skift in late August. Beteta’s return marks the latest destination marketing organization leadership shakeup in recent months: Beteta earlier this year announced plans to retire from Visit California. Visit California in June said it was hiring New York City Tourism + Conventions head Julie Coker as her replacement. Br