Byoma’s £22 anti-ageing serum contains trending retinol alternative – it’s a must for autumn skincare routines

BYOMA just entered a new era of skincare with its latest launch, and it’s a must-have for the cooler weather. I tested the new serum that’s designed to enhance skin longevity for just £22, using one of the beauty world’s trending ingredients. Byoma’s new launch is designed to smooth out fine lines and hydrate the skin Byoma Longevit-8 Peptide Serum, £21.99 at Cult Beauty The Longevit-8 Peptide Serum is the first anti-ageing product from Byoma, focusing on slowly increasing the skin’s health, rather than targeting it with harsh actives. Sign up for the Shopping newsletter Thank you! PDRN (also known as salmon DNA) is one of the buzziest skincare trends, but Byoma has used a gentler, vegan active taken from bio-engineered plants called Phyto-PDRN. Byoma Longevit-8 Peptide Serum: Quickfire Q&A How much is it? Retailing for £21.99, it’s one of the most affordable peptide serums on the market right now. Who’s it best for? Sensitive skin types and beauty fans looking for a gentle approach to anti-ageing products. What we loved: Lightweight gel consistency, great for sensitive skin, provides barrier support, gentler than other anti-ageing products. What we didn’t love: Not as effective for skincare fans with an already advanced routine. Like traditional PDRN, it speeds up cell turnover, therefore improving a damaged barrier or breakouts. The viral ingredient is joined by a GHK-Cu longevity matrix (supporting collagen production) to improve signs of ageing, and Byoma’s signature tri-ceramide complex for barrier support. One of the first things I noticed is how nice the gel consistency feels on the skin. It’s ultra-lightweight and hydrating, which is needed more than ever as the seasons change. The lightweight gel consistency is gentle on the skin Barrier support is also essential for the change of seasons, as the drop in temperatures pulls moisture from the skin. Most read in Shopping The metallic blue packaging has a luxe feel compared to Byoma’s other products, pointing to a new target audience. Byoma is fantastic at delivering skincare that’s gentle and doesn’t damage the barrier, which is why I always recommend it to beginners and teens. The Longevit-8 Peptide Serum is still super gentle and ideal for sensitive skin, acting as a bridge for shoppers who want to level up their skincare but don’t want to reach for the retinol. It’s too early to see anti-ageing results, but the serum left my skin hydrated and glowy Byoma Longevit-8 Peptide Serum, £21.99 at Cult Beauty Its list of ingredients also resembles high-end alternatives (like Medik8’s EXO-PDRN Prismatic Serum that improved my fine lines in three weeks) for a fraction of the price. As it costs just £22, it’s not going to be as powerful as some premium products, but it’s the perfect choice for incorporating anti-ageing actives into a routine while still being incredibly gentle on the skin. For more new launches, read about the No7 make-up product that’s under £15 and made my green eyes pop. I also tested Boots’ new Luxe Advent calendar, featuring an impressive £709 worth of products for £150. The Verdict Byoma’s new product has everything the skin needs as the seasons change. Hydration? Tick. Barrier support? Tick. Plus, it gives the results of anti-ageing products, but without the harsh, drying ingredients of retinols. I’ve really enjoyed using the serum, and while it may not be at the top of an advanced skincare enthusiast’s list, it’s perfect for those looking to dip their toe into actives or for those with sensitive skin. It’s also one of the most affordable on the market right now, and I can see it being a favourite with all skin types. Byoma Longevit-8 Peptide Serum, £21.99 from Cult Beauty – BUY HERE Comment now