Blake Lively moving to shutter drinks brand Betty Booze — just 3 years after divisive launch

See more of our coverage in your search results. Blake Lively’s beverage company is reportedly being pulled from shelves. The actress’s brand, which includes the nonalcoholic Betty Buzz and alcoholic Betty Booze lines, is seemingly winding down operations and may be on its way to shutting down entirely, a source confirmed to People on Thursday. Among the several trademarks filed since the company’s launch, those for Betty Buzz and Betty Booze remain active, while others have been abandoned, according to records obtained by TMZ. Blake Lively attends an event in New York on Nov. 4. Reports indicate her beverage lines, Betty Buzz and Betty Booze, are shutting down. BFA.com / BACKGRID Lively launched Betty Booze in 2023, drawing criticism from social media users due to her open commitment to a sober lifestyle. The outlet reports that the abandoned applications includes marks covering “beer-based products, nonalcoholic carbonated beverages and other products.” Page Six has reached out to Lively’s representatives for comment but did not immediately receive a response. Lively, 39, launched Betty Buzz in 2021, introducing a line of five flavored, nonalcoholic bottled beverages designed to be enjoying on their own and used as mixers. At the time of the launch, she told People, in part, “I don’t drink because I don’t like the effects of alcohol, but I like being a part of it.” Lively displays Betty Booze canned cocktails in 2024. Sources say her beverage business is currently winding down operations. bettybuzz/Instagram Lively founded nonalcoholic mixer brand Betty Buzz in 2021 before expanding the company into alcoholic drinks. Betty Buzz Want more celebrity and pop culture news? Start your day with Page Six Daily. Thanks for signing up! The “Gossip Girl” actress later faced criticism following the 2023 launch of Betty Booze, a line of bourbon- and tequila-based sparkling canned cocktails. “Drinking isn’t my thing. But for f* sake, flavor is. Homemade recipes. Real fruit. Real ingredients. Quality booze. No crap. Also a real time-saver. Which is why I really did it. @bettybooze,” she wrote on Instagram at the time. Lively was subsequently slammed by social media users for promoting an alcoholic beverage line after previously extolling the virtues of her sober lifestyle, with some even calling the venture a “cash grab.” “Really tired of the celebs milking alcoholism when they know it’s toxic and dangerous and don’t drink themselves. Money grab from the celebs,” one social media user commented. Lively promotes her Betty Booze line. Corporate records indicate several trademark applications for the brand have been abandoned. bettybuzz/Instagram Blake Lively leaves federal court in New York in February 2026. Gregory P. Mango for NY Post Betty Buzz and Betty Booze were seemingly named after Lively and husband Ryan Reynolds’ now 7-year-old daughter, Betty. The couple are also parents to daughters James, 11, and Inez, 10, and son Olin, 3. The latest blow to Lively’s business comes amid her ongoing legal battle with Justin Baldoni, who co-starred in and directed 2024’s “It Ends With Us.” Community Guidelines Welcome to the Page Six Community! Our community is about connecting people through open and thoughtful conversations. We want our readers to share their views and exchange ideas in a safe space. In order to do so, we've created a simple set of rules that will improve your experience. Simply put, keep it civil. Your post will/might be rejected if it contains: Spam Insults, profanity, incoherent, obscene or inflammatory language and threats of any kind Attacks on the identity of other commenters or the article's author User accounts will/might be blocked if we notice: Continuous attempts to re-post comments that have been previously moderated/rejected Racist, sexist, or homophobic comments Attempts or tactics that put the site security at risk So, how can you be a power user? Stay on topic and share your passion. Feel free to elaborate to get your point across. 'Like' or 'Dislike' when you are filled with emotions! Protect your community. Use the report tool to alert us when someone breaks the rules. Thanks for reading our community guidelines. Don't forget, freedom of speech is not the freedom of reach!