Axios ahead: 2028 and beyond

The media landscape is undergoing a seismic shift driven by rapid advancements in artificial intelligence, with the open web in decline, traditional search engines fading, and large language models (LLMs) becoming dominant. This transformation threatens to fundamentally disrupt journalism, challenging old revenue models and necessitating a new approach to serious reporting. Axios, after two years of exploration and experimentation with AI, is making strategic moves to ensure quality journalism can thrive in this new landscape, suggesting the future will be as different as the pre- and post-digital eras.