Axi Refreshes Its Brand Identity with The Launch of a New Website

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Postmedia has not reviewed the content. by GlobeNewswire Axi Refreshes Its Brand Identity with The Launch of a New WebsiteAuthor of the article:SYDNEY, Aug. 24, 2026 (GLOBE NEWSWIRE) — Axi, a global online trading broker, today announces the launch of its refreshed brand identity, including a new website with a fully updated visual system designed to reflect the broker’s position as a dedicated partner to traders across every market.THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLYSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.SUBSCRIBE TO UNLOCK MORE ARTICLESSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.REGISTER / SIGN IN TO UNLOCK MORE ARTICLESCreate an account or sign in to continue with your reading experience.Access articles from across Canada with one account.Share your thoughts and join the conversation in the comments.Enjoy additional articles per month.Get email updates from your favourite authors.THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one accountShare your thoughts and join the conversation in the commentsEnjoy additional articles per monthGet email updates from your favourite authorsSign In or Create an AccountThe refresh marks an evolution of Axi’s identity, not a departure from it. The logo retains its recognised form, and the brand’s signature red remains central to the new visual language. What has changed is the precision and cohesion with which every element comes together.The new visual system introduces refined typography, a sharper and more modern design language, and a globally scalable character system that reflects the diversity of the markets and communities Axi serves. The updated website is the clearest expression of the new brand in action. The refresh will extend across Axi’s full product ecosystem. The Axi app and client portal will carry the updated visual identity, giving traders a consistent brand experience across every platform they use.Get the latest headlines, breaking news and columns.By signing up you consent to receive the above newsletter from Postmedia Network Inc.A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Top Stories will soon be in your inbox.We encountered an issue signing you up. Please try againAxi Select: a sharper look for a programme built on performanceAxi Select, Axi’s capital allocation programme for qualifying traders, debuts a refreshed visual identity as part of the broader brand update. Designed for traders who are serious about their edge, Axi Select offers a structured six-stage progression model, giving participants a clear pathway to grow their trading capital. From the Seed stage through to professional-level funding of up to $1,000,000 of Axi’s capital. With over 55,000 traders already on the programme, the refreshed look reflects the programme’s ambition and the community it serves.“A lot changed with this refresh, and that was intentional.”, said Julie Sharova, Global Head of Marketing at Axi, “But our DNA stays — the logo, the elements that make us us. It was about making sure our DNA speaks to more people, in more places. We wanted to feel modern and relatable across different audiences — because we believe you can be globally consistent and locally connected at the same time.”Axi operates across multiple regions globally, serving retail and professional traders with access to forex, stocks, indices, and commodities. The brand refresh reflects the broker’s continued investment in the trader experience, across every touchpoint, in every market.Axi is a global online trading broker providing retail and professional traders with access to forex, stocks, indices, and commodities. Through its trading platforms, educational resources, and market analysis tools, Axi helps traders navigate global financial markets with confidence.The Axi Select program is only available to clients of AxiTrader LLC. CFDs carry a high risk of investment loss. This content may not be available in your region. For more information, refer to Axi’s Terms of Service. Standard trading fees and minimum deposit apply.This advertisement has not loaded yet.Notice for the Postmedia NetworkThis website uses cookies to personalize your content (including ads), and allows us to analyze our traffic. Read more about cookies here. By continuing to use our site, you agree to our Terms of Use and Privacy Policy.