ASICS launches new member-exclusive running shoe for women

ASICS' new BLOOMSTRIDE running shoe was designed specifically for women.(Canva)If you purchase a product through a link on our site, we may receive compensation.By Josie Howell | jhowell@al.comASICS just launched the BLOOMSTRIDE, a new women’s running shoe developed to provide a more tailored fit without the bulky shape often associated with highly cushioned sneakers.The ASICS BLOOMSTRIDE costs $150 and comes in three color combinations: Oatmeal/Greige, Speed Red/Beniimo Purple and Dahlia/Ube. The shoes are currently reserved for OneASICS members, but the brand’s loyalty program is free to join. ASICS BLOOMSTRIDEASICS' new BLOOMSTRIDE running shoe was designed specifically for women.$150 at ASICSRELATED: ASICS launches the next-generation GT-2000 15 running shoeASICS developed the BLOOMSTRIDE using information gathered from more than 2 million foot scans, along with feedback from its Move Her Mind initiative. The women-specific design gives the toes more space to spread while creating a closer, more supportive fit through the middle of the foot. The new model uses ASICS’ FF LUXE cushioning, an all-new midsole foam designed to feel soft upon landing and springy during push-off. Its lower stack height keeps the foot closer to the ground for a more natural feel during runs, walks and everyday activities.An engineered woven upper adapts to the foot’s movement and provides airflow without requiring layers of additional overlays. The outsole uses AHAR LO rubber in high-wear areas for traction and durability, while an OrthoLite sockliner helps manage moisture. Reflective details provide additional visibility during early-morning or nighttime runs. The BLOOMSTRIDE weighs 7.4 ounces and has a 6 mm heel drop. ASICS classifies it as a neutral shoe designed for runners with neutral pronation or underpronation. It is currently sold in a standard width and women’s sizes 5 through 12.OneASICS members receive free standard shipping on the BLOOMSTRIDE because the order exceeds $50. Membership also includes free returns, a birthday offer, access to exclusive products and other loyalty benefits.The BLOOMSTRIDE launches alongside ASICS’ latest NAGINO apparel collection for women, which includes running tops, tights, shorts, jackets and cold-weather layers.Owala just launched new fall FreeSip bottles in 7 seasonal designsVictoria’s Secret PINK x NFL collection brings Y2K style to game dayYou can get the new Nike Vomero 18 shoes for your favorite NFL team online todayLe Creuset is retiring Olive, and now it’s on saleWalmart is offering a major deal on Estée Lauder’s Night Repair SerumJosie Howell is a commerce and news writer for AL.com where she primarily focuses on shopping and streaming content. She began her career in 2019 as an editor for The Chanticleer, Jacksonville State...