Apple's Touchscreen MacBook Pro Could Ship 1.5M Units in 2027

Apple's new OLED touchscreen MacBook Pro could ship between 1.2 million and 1.5 million units in 2027, according to a new forecast from market intelligence firm TrendForce. Announced on Wednesday, the new MacBook Pro is the first to feature a tandem OLED touchscreen, with pricing starting at $2,899 for the 14-inch model and $3,399 for the 16-inch model. Pre-orders are available now, with a launch coming on Friday, November 6. Given that Apple is selling the OLED models alongside its existing mini-LED MacBook Pro lineup, TrendForce says that the premium starting price could temper near-term replacement demand. Even so, the firm expects Apple's arrival in the OLED laptop market to accelerate the market landscape more broadly. Up until now, it has been driven mainly by Windows brands such as Lenovo, HP, and ASUS. The overall laptop market has been contracting for two consecutive years, but TrendForce forecasts OLED laptop shipments will grow nearly 40% year-over-year in 2026, followed by another increase of more than 40% in 2027, with brands increasingly prioritizing OLED models in their product roadmaps. Samsung Display is currently the exclusive panel supplier for the new MacBook Pro. The company has designated Phase 1 of its G8.6 A6 production line at its Asan campus in South Korea as a dedicated facility for Apple, and the MacBook Pro is the first product to enter mass production on Samsung Display's G8.6 fine metal mask (FMM) OLED line. The display's tandem OLED architecture and 254 PPI pixel density impose exceptionally demanding production requirements, particularly in material costs and manufacturing yields, notes TrendForce. Meanwhile, rival panel makers are conducting qualification programs, but TrendForce believes the cost of meeting Apple's specifications and Samsung Display's established position present considerable barriers to entry. LG Display, BOE, and TCL CSOT are instead said to be directing their efforts toward the supply chain for the OLED MacBook Air, which isn't expected to debut until at least 2028. Popular StoriesRIP, MacBook UltraApple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name. The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...Apple to Launch Touchscreen OLED MacBook Pro and OLED iPad mini on October 27Thursday October 8, 2026 1:31 pm PDT by Juli CloverApple will introduce new OLED touchscreen MacBook Pro models and an OLED iPad mini "on or around" Tuesday, October 27, reports Bloomberg. The launch will also include an M6 14-inch MacBook Pro and an M6 iMac. The October 27 follows Apple's October 13 debut of a new smart home hub, a revamped Apple TV 4K, and a refreshed HomePod mini. Earlier this month, MacRumors reported that Apple would do ...Apple Announces OLED MacBook Pro With Touch DisplayWednesday October 28, 2026 10:11 am PDT by Juli CloverApple today announced a new high-end MacBook Pro, which is available in 14-inch and 16-inch sizes. The new device has a PROLED XDR display that supports touch gestures, and a glowing rear Apple logo. Pricing on the MacBook Pro starts at $2,899 for the 14-inch model and $3,399 for the 16-inch model. Apple says the MacBook Pro has the "world's best display in a pro laptop." The PROLED...