APPLE TV Apple TV is the latest streamer to raise rates, announcing this morning that the monthly subscription price for the service will increase in the U.S. for new and existing subscribers as of August 28. The new monthly price is now $14.99 (from $12.99) and the annual price is now $119 (from $99). Existing subscribers will be notified approximately one month prior to being charged the new price. The Individual tier of Apple One — all of Apple’s subscription services in one plan — is now $21.95 (from $19.95). The streamer last raised prices a year ago, in August of 2025, with a 30% jump from $9.99 to $12.99. It left its annual rate unchanged then at $99.99. Watch on Deadline More to come Must Read Stories Subscribe to Deadline Get our Breaking News Alerts and Keep your inbox happy. Sign Up
Apple TV Hikes Price, Will Now Cost $14.99 A Month In U.S.
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