Apple sets iPhone launch event for Sept. 9, first under new CEO John Ternus

People walk through the Steve Jobs Theater prior to an event at the Apple Park campus in Cupertino, California, on September 12, 2023.Nic Coury | AFP | Getty ImagesApple announced on Wednesday that it is holding a launch event at its headquarters in Cupertino, California on Sept. 9.Invites sent to the media include the tagline "Surprise and shine" and a glowing Apple logo. The event kicks off at 10 a.m. Pacific time.Analysts expect the company to launch new iPhones and Apple Watches at the event, including the company's first folding phone. The company announced new Mac Mini and Mac Studio models this week that will ship on Sept. 22.A new version of Siri called Siri AI will also launch, which uses modern large language model technology to allow the assistant to use apps such as messaging and calendars.The launch will be Apple's first with CEO John Ternus at the helm. Current Apple CEO Tim Cook is stepping down and will become the company's executive chairman on Sept 1.Apple invited media to a launch event at its headquarters on Sept. 9.AppleRead more CNBC tech newsMeta settles social media addiction case with California, other states for $16.7 billionHP partners with U.S.-blacklisted Huawei for licensing the Chinese company's WiFi techAmazon service Bezos once called 'artificial artificial intelligence' is shutting downOpenAI data center chief Chris Malone is out, the latest in a string of executive exits