Apple Releases Emotional 2026 Holiday Ad Featuring MacBook Neo

Apple today shared its annual holiday season ad, in which a young man rediscovers his creativity after receiving a MacBook Neo as a gift from his parents. The short film, titled The Dreamer, is directed by Melina Matsoukas. "Watch the new Apple Holiday Film about a parents' gift that helps their son rediscover his creativity," said Apple, in the video's description. "Sometimes all it takes to remember what makes us special, is someone who believes in us. A celebration of creativity and the people who inspire it, featuring MacBook Neo." Popular StoriesApple Reportedly Plans to Release MacBook Neo 2 in First Half of 2027Tuesday October 27, 2026 9:34 am PDT by Joe RossignolBloomberg's Mark Gurman today reported that Apple plans to release a second-generation MacBook Neo in the first half of 2027. He previously mentioned that the new model will feature an A19 Pro chip, 12GB of RAM, and new color options. Released in March 2026, the current MacBook Neo has an A18 Pro chip with 8GB of RAM, and it is available in Silver, Blush, Citrus, and Indigo. In the U.S., the...Apple Announces a New Mac Sales RecordThursday November 5, 2026 10:22 am PST by Joe RossignolOn an earnings call earlier this week, Apple CEO John Ternus announced that the company sold more Macs in its 2026 fiscal year than any previous fiscal year. "We have never sold more Macs in a fiscal year than we did this time, which is a truly remarkable testament to these incredible products," he said. This record is all the more impressive given that several Mac models have faced supply...Apple Raises MacBook Neo's Starting Price to $649 on Education StoreWednesday October 28, 2026 7:05 am PDT by Joe RossignolApple has raised the MacBook Neo's starting price from $599 to $649 on its online education store in the U.S., meaning it now offers college students and other eligible groups only a $50 discount on the laptop, down from $100. The change was made within the past week, with equivalent increases in local currencies in other countries. When the MacBook Neo first launched in March, it started at ...