Apple Captures Record 22% Q3 Smartphone Market Share

SummaryApple captured a record 22% of the global smartphone market in the third quarter of 2026Worldwide smartphone shipments plummeted 20% year-over-year to hit a 14-year lowAn ongoing memory crisis and rising device prices forced brands to prioritize profit over sheer volumeApple just carved out its largest third-quarter slice of the global smartphone market in history, defying a brutal industry-wide slump. According to a newly released report from Counterpoint Research, worldwide smartphone s...