Apple and Pokémon Tease Special Pikachu-Themed Beats Pill Speaker

Beats today shared a short video teasing a new collaboration with Pokémon, and it appears this will be for a Pikachu-themed Beats Pill speaker. "Time to catch something new," the video title says. The short clip shows a Beats Pill speaker and Beats and Poké Ball icons side by side. Earlier this month, Pokémon content creator BritBratTV shared two photos of an alleged Pikachu-themed Beats Pill speaker box at U.S. retailer Target, so that is likely what this teaser video is for. A release date has yet to be disclosed. Apple re-released the Beats Pill in 2024, after discontinuing the previous version in 2022. In the U.S., the Bluetooth speaker is regularly priced at $149.99. Pikachu visited Apple Park in August. Popular StoriesBeats 360 Deliver Customizability and a Revamped Over-Ear Headphone DesignTuesday September 22, 2026 7:00 am PDT by Eric SlivkaAfter months of teases and leaks, Beats is officially announcing its new Beats 360 headphone today. Priced at $349.99, Beats 360 represents a rethinking of the Beats over-ear headphone design, with an emphasis on sound quality, comfort, and customizability. Subscribe to the MacRumors YouTube channel for more videos. Beats 360 is not a replacement for the brand's Studio Pro over-ear headphone, ...Apple's Rumored iPhone Game Controllers Will 'Likely' Come From BeatsSunday September 13, 2026 4:25 pm PDT by Joe RossignolEarlier this month, references to two unreleased Apple game controllers were allegedly spotted in macOS 26.7 beta code, and now Bloomberg's Mark Gurman has shared more details. In his Power On newsletter today, Gurman said the controllers have been in development for more than a year, are for the iPhone, and will likely have Beats branding. Acquired by Apple in 2014, Beats has expanded beyond...Beats 360 Ear Cushion Kits Just $9.99 Each Until the End of OctoberTuesday September 22, 2026 10:11 am PDT by Joe RossignolApple today unveiled new Beats 360 over-ear headphones, and it is offering introductory pricing on extra ear cushions. Now through October 31, extra Performance Knit and UltraPlush ear cushions with matching headbands in a variety of colors are available on Apple's online store in the U.S. for just $9.99 each, with customers limited to three kits per order while supplies last. Lower pricing...