Amazon UK's Prime Big Deal Days sale starts now — I've found the 37 best deals on Kindles, Ninja, Nintendo, Fire TVs, Ring, and more

Amazon Prime Big Deal Days 2026 (Image credit: Future)Jump to...1. Today's best deals2. Deals under £503. Appliances4. Amazon devices5. Televisions6. Laptops7. Smartwatches & Wearables8. Health & Beauty9. Gaming10. Live updates Amazon has brought back its Prime Big Deal Days sale for yet another year, and while the event officially runs across October 6 and 7, there are early deals already live at the retailer today. I'm here to find and share all of the very best offers over the next few days, helping you uncover the biggest savings on top-rated tech and the bargains that are actually worth spending your money on.• Browse the early Prime Big Deal Days saleI've covered Prime Day for around a decade now, and if you haven't seen a Prime Big Deal Days sale before, it's effectively the same thing — just later in the year. The vast majority of offers are available exclusively to Amazon Prime members for 48 hours, covering everything from tech and toys to fashion and essentials.Of course, Amazon's own-brand devices play a big part in the sale, as they always do. This means it's usually one of the best times of the year to pick up a Kindle, a Fire TV Stick, a Ring doorbell, a Blink security camera, and so on. In fact, right now, you can already get an Amazon Kindle for £84.99 (was £134.99) — that's the lowest price this year.But there are dozens upon dozens of standout offers elsewhere, too. Some of the highlights I've spotted so far in the early sale include the Nintendo Switch 2 for a record-low price, this Oura Ring 4 for £199.99 (was £243.15) and a five-star Ninja Foodi Max Air Fryer for £161.45 (was £229.99).From those and other offers I've seen so far, it's a solid preview of this year's upcoming Black Friday deals in November — even amidst price hikes and stock issues in some categories. So, stick with me and the rest of the expert TechRadar team as we guide you through the sale and hand-pick our favourite offers.Just remember, you need an Amazon Prime membership to access most of these offers, but new and returning subscribers can get a 30-day Amazon Prime free trial to cover you for the sale. Amazon Prime Big Deal Days — quick links Amazon Prime: get a 30-day free trialAmazon Devices: up to 67% off Fire, Ring & BlinkAmazon Haul: extra 15% off for Prime membersAppliances: up to 40% off Ninja & De'LonghiBeauty: up to 60% off Philips & Oral-BEssentials: cleaning & groceries from £2Fashion: up to 50% offGaming: record-low Nintendo Switch 2Headphones: up to 50% off Anker & SonyLaptops: up to £800 off Microsoft & AsusTablets: up to 50% off Fire tabletsTVs: from £129.99Vacuums: up to 50% off Shark & DysonWearables: Samsung & Oura from £31 My top 9 deals at Amazon UKAmazon Prime Big Deal Days — Deals under £50Amazon Prime Big Deal Days — AppliancesAmazon Prime Big Deal Days — Amazon DevicesAmazon Prime Big Deal Days — TelevisionsAmazon Prime Big Deal Days — LaptopsAmazon Prime Big Deal Days — SmartwatchesAmazon Prime Big Deal Days — Health & BeautyAmazon Prime Big Deal Days — Gaming