Amazon secretly inflated ad prices, the FTC and 22 states allege in a lawsuit

The Federal Trade Commission and 22 states have filed a lawsuit accusing Amazon of secretly inflating ad prices, affecting over a million advertisers. Amazon disputes these claims, stating the FTC's assertion "fundamentally misunderstands" its advertising model. This lawsuit could reshape how digital advertising is regulated and scrutinized, with significant implications for both advertisers and the broader tech industry. The outcome could lead to more transparency and potentially stricter regulations around how ad prices are set.