Amazon debuts faster Fire TV Stick 4K with sleeker remote

Skip to Content News Archives Economy Energy Oil & Gas Renewables Electric Vehicles Mining Commodities Agriculture Real Estate Mortgages Mortgage Rates Finance Banking Insurance Fintech Cryptocurrency Work Wealth Smart Money Wealth Management Investor Personal Finance Family Finance Retirement Taxes High Net Worth FP Comment Executive Women Puzzmo Newsletters Financial Times Business Essentials More Innovation Information Technology FP500 Podcasts Small Business Lives Told Tails Told Shopping Financial Post Store Obituaries Place a Notice Advertising Advertising With Us Advertising Solutions Postmedia Ad Manager Sponsorship Requests Classifieds Place a Classifieds ad Working Profile Settings My Subscriptions My Offers Newsletters Customer Service FAQ News Economy Energy Mining Real Estate Finance Work Wealth Investor FP Comment Executive Women Puzzmo Newsletters Financial Times Business Essentials This advertisement has not loaded yet, but your article continues below.HomeInformation TechnologyRetail & MarketingAmazon debuts faster Fire TV Stick 4K with sleeker remoteThe streaming giant is also giving Alexa+ its own hub on Fire TV, where customers can expect smarter AI for locating contentAuthor of the article:Last updated 12 minutes ago The new Fire TV Remote will be available as a standalone purchase for US$15, with an aluminum version to follow in early 2027. Photo by Michael Nagle/Bloomberg via Getty ImagesAmazon.com Inc. announced a faster, slimmer Fire TV Stick 4K streaming device alongside a revamped remote control and upgrades to Alexa+ for the living room.THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLYSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.SUBSCRIBE TO UNLOCK MORE ARTICLESSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.REGISTER / SIGN IN TO UNLOCK MORE ARTICLESCreate an account or sign in to continue with your reading experience.Access articles from across Canada with one account.Share your thoughts and join the conversation in the comments.Enjoy additional articles per month.Get email updates from your favourite authors.THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one accountShare your thoughts and join the conversation in the commentsEnjoy additional articles per monthGet email updates from your favourite authorsSign In or Create an AccountThe new product is priced at US$59.99 and starts shipping Tuesday in the United States and a dozen other countries. Availability will expand further in late October, Amazon said in a statement.The company claims that the new device makes apps launch 35 per cent faster and allows content to start playing nearly 20 per cent more quickly “than a similarly priced 4K streaming stick from another leading brand.” It’s also touting the streaming gadget as offering a faster experience than the built-in software on many smart TVs.This advertisement has not loaded yet, but your article continues below.The Fire TV Stick 4K includes eight gigabytes of internal storage, is powered by a quad-core processor and has both Wi-Fi 6 and Bluetooth 5.3 wireless connectivity. It supports multiple high dynamic range (HDR) video formats, though Dolby Vision is excluded. It’s efficient enough to be powered by the built-in USB port on most TVs without needing to be plugged into a wall outlet.Get the latest headlines, breaking news and columns.By signing up you consent to receive the above newsletter from Postmedia Network Inc.A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Top Stories will soon be in your inbox.We encountered an issue signing you up. Please try againWith this introduction, Amazon is streamlining its stick lineup to the US$40 Fire TV Stick HD, Fire TV Stick 4K and US$85 Fire TV Stick 4K Max. The latter provides more storage and faster speeds, in addition to the aforementioned Dolby Vision support. All of the devices are frequently discounted by the online retailer.Bundled with the Fire TV Stick 4K is a redesigned remote control with more tactile buttons and an asymmetric shape that makes it easier to tell when you’re holding it right side up. The remote has gained a customizable button, a convenience previously limited to Fire TV’s more premium remote, that can be mapped to open a specific entertainment app or adjust settings.The new Fire TV Remote will be available as a standalone purchase for US$15, with an aluminum version to follow in early 2027 that adds backlit buttons and a Find My Remote feature.This advertisement has not loaded yet, but your article continues below.Amazon is also giving Alexa+ its own hub on Fire TV, and customers can expect smarter AI for locating content. “Alexa+ now draws on real-world context — awards, events, cultural references — alongside a customer’s subscriptions and watch history to answer more complex questions and deliver smarter, more personal responses,” the company said.Customers can ask follow-up questions and scroll back in a conversation thread to see previous recommendations. The new Alexa+ hub also makes it possible to pick up exchanges that started on a different device — like an Echo speaker.This Alexa+ push extends to the Fire TV mobile app, where customers will be able to use the assistant to search by voice or text. Amazon is rolling out new functionality to the app, such as the option to share an article they’re reading about a movie or TV show with the Fire TV app. When this happens, Alexa+ will create a curated list of the titles mentioned in each article for easier streaming later on.Users can even upload “a photo of something that reminds them of a movie or show” — anything from a poster to a screenshot of a meme — to the app and Alexa+ will respond with recommendations. Amazon is also improving the discoverability of several entertainment hubs, such as those for live TV, gaming and online creators. The Alexa+ updates will start reaching customers in November and expand to more devices and countries next year.Lastly, the company is bringing an overhauled Amazon Music app to Fire TV later this fall with full support for music videos, video podcasts, live concerts and more in a redesigned app experience.We apologize, but this video has failed to load.This advertisement has not loaded yet.Notice for the Postmedia NetworkThis website uses cookies to personalize your content (including ads), and allows us to analyze our traffic. Read more about cookies here. By continuing to use our site, you agree to our Terms of Use and Privacy Policy.