9 Best Bath Towels on Amazon, Tested by AD Editors (2026)

Bath towels are almost always an afterthought until the moment hits you. You know the one: You’re sitting at home eyeing the shedding, soggy, mysteriously stained rags you’re using to dry off after a shower. And then you start dreaming of a snappy upgrade or something easier on the eyes. Fortunately, Amazon has tons of quality towels that'll be there right when you need them—and many can arrive at your door within hours.As you probably expect, there’s a big selection of bath towels on the digital shelves. They come in all the colorways you can imagine and all the fabrics under the sun, like plush Australian cotton and airy waffle weaves. The most headache-inducing part of it all is narrowing down one reliable option.Below, our findings on the hardiest, fluffiest, and most quick-drying textiles, according to our team. To top it off, we made sure that each pick on this list came with a variety of glowing reviews so you know you’re in good company. You can expect to see major markdowns on these during October Prime Day too. The two-day shopping event, nicknamed Amazon Prime Big Deal Days, is on October 6 and 7.Our Top Picks:Best Overall Bath Towels: Brooklinen Super-Plush Turkish Cotton Bath TowelsBest Turkish Cotton Bath Towels: Chakir Turkish Linens Luxury Cotton Towels (Set of 4)Best Budget Bath Towels: American Soft Linen Luxury Bath Towels (Set of 4)Best Patterned Bath Towels: Marimekko Unikko Terry Cotton Bath TowelBest Egyptian Cotton Bath Towels: Superior Egyptian Cotton Towels (Set of 6)Best Plush Bath Towels: Italic Ultraplush Australian Cotton TowelsBest Waffle Bath Towels: Onsen Supima Waffle Bath TowelBest Organic Bath Towels: Coyuchi Cloud Loom Organic Towels (Set of 6)Best Lightweight Bath Towels: Cozy Earth Nantucket Bath TowelsEditor PicksMore AD-Approved Bath Towels on AmazonHow We TestedHow We ChoseFAQsBest Overall Bath TowelsBrooklinen Super-Plush Turkish Cotton Bath TowelsFive-star reviews: 3,000+ on Amazon and Brooklinen siteSize: 65" x 40"Material: 100% Aegean Turkish cottonAbsorbency: 770 GSMUpsides: Highly absorbent, soft feel, several colorways available, air out within a few hoursDownsides: Some minor snagging issuesOf all the towels you could shop on Amazon, Brooklinen’s extra-plush, zero-twist construction reigns supreme. In fact, these are our all-time favorite bath towels on the market. A new-and-improved version of the original, these towels are slightly less dense but dry much faster and still feel soft. “You can tell the difference based on the two GSM measurements (the original has 820 GSM, and my upgrade has 770 GSM), so the towel I have still has premium plushness but it’s lighter in weight and dries out quicker,” senior shopping editor Nashia Baker reports. Plus, Baker says the plush Aegean Turkish cotton has a “really cushy texture” and allows her to have a spa-like experience as soon as she steps out of the shower.Best Turkish Cotton Bath TowelsChakir Turkish Linens Luxury Cotton Towels (Set of 4)Five-star reviews: 13,000Size: 27" x 54"Material: 100% cottonAbsorbency: N/AUpsides: Solid price point, high-quality feel, 14 different colors availableDownsides: Didn’t last as long as some expectedContributor Rachel Fletcher tested these white bath towels and has been impressed with their durability and absorbency since using them. “These are really as good as it gets when it comes to towels at this price point,” she says of the $40 set. “They’re soft and fluffy, visually they are the perfect classic white towel—if that is the look you’re going for—and, as someone who doesn’t love a gigantic bath sheet, these are very well-sized and dry quickly. I do agree with some of the Amazon reviewers that they might not be constructed to last forever (mine shed a few spare fibers and threads in the first wash) but they’re also under $40 so I think it’s a worthwhile trade off if decades worth of wear aren’t your goal.”Other reviewers praise their size. Clocking in at a slightly oversized 27" x 54," this set of luxe Turkish towels pushes the real estate just over the edge into extra-large territory. One buyer wrote that it’s the optimal balance of big enough to swaddle yourself in post-shower, but not so big that they “swallow you up.”Best Budget Bath TowelsAmerican Soft Linen Luxury Bath Towels (Set of 4)Five star reviews: 46,500+Size: 27" x 54" inchesMaterial: CottonAbsorbency: 600 GSMUpsides: Typically on sale, available in 20 colors, fairly lightweight, Oeko-Tex certificationDownsides: Might notice some discoloration over time with washes, feel damp longer than most towels in this guide“I’ve been using American Soft Linen bath towels for the last couple of years, and let me tell you, they are the real deal,” says Baker. “I bought the four-piece bath towel set in gray, and I immediately noticed how soft the towels felt as soon as I took them out of the packaging. I’d recommend these for daily use since they’re really absorbent and come in 20 colors to choose from to match your bathroom design.” These towels are made of 100% cotton for a plush feel, and they’re Oeko-Tex Standard 100 certified and made without any harmful chemicals, so those with sensitive skin can also rest easy. She has noticed some discoloration, which is why she recommends a mild laundry detergent to help keep them in their best condition.Best Patterned Bath TowelsMarimekko Unikko Terry Cotton Bath TowelFive-star reviews: 72Size: 59" x 28"Material: 100% cottonAbsorbency: 531 GSMUpsides: Energetic, playful designs in muted colorways and bolder hues, absorbent terry backing, gets softer with successive washesDownsides: May be too loud (in design) and thin (in fabric) for some shoppersMarimekko’s graphic florals are a bolder way to dress up the bathroom. The cheery colorways (pink, red, beige, charcoal, and dark blue) are definite mood-lifters, and wrapping up in one post-shower feels heavenly. Our shopping director Lori Keong vouches that the towels are on the thinner side but still absorbent, and that “the plushy terry fabric feels exceptionally soft on skin.” The patterns are ideal for anyone who doesn’t like to dry off with boring towels. And there are also washcloths and hand towels, in case you’re a fan of matching sets (though playing with different colors could be fun too, just saying).Best Egyptian Cotton Bath TowelsSuperior Egyptian Cotton Towels (Set of 6)Five-star reviews: 3,000+Size: 52" x 30"Material: 100% cottonAbsorbency: 600 GSMUpsides: Super soft, 21 different colors available, colorfastDownsides: Shipped in flimsy plastic, higher risk of snagsA set of good quality white towels can be tough to come by, believe it or not. Each set comes with two hand towels, two face towels, and two bath sheets, all constructed with a durable and highly absorbent terry loop design. And if you’re looking for a pop of color, this set comes in 14 other hues. Shopping producer Lauren Arzbaecher sums these up well: “For such a low price tag, these towels were especially plush.” They’re also “super absorbent,” and with 20 colors to choose from, they can complete whatever your bathroom interior ideal might be—monochromatic, modern, maximalist. The “canary” colorway is especially tempting, while butter yellow is still having its moment.Italic Ultraplush Australian Cotton TowelsFive-star reviews: 1,700+ on Amazon and Italic siteSize: 54” x 30”Material: 100% cottonAbsorbency: 800 GSMUpsides: Cashmere-like softness, more dense than most other towels, available in striking patterns like multi-stripeDownsides: Initial shedding after removing from the packaging and first wash, not recommended for those who want a lightweight towelOut of the dozens of towels she’s tested over the years, Baker says these are the softest, densest ones she’s used to date. These heavyweight towels aren’t great for people who like a lightweight, quick-drying towel, but they’ve helped her dry off with just one pass, and never feel waterlogged after a shower. “They almost feel like a hybrid between a cotton towel and a cashmere sweater, because they’re so soft,” she notes. “This might be my first encounter with an Australian cotton towel, and from the feel of it, I’d say it has to be one of the best when it comes to something you probably want in blanket-form, not just for the bathroom.” She loves them so much that she got a second pair in the multi-stripe colorway since the deeper tones match her “moody midcentury” apartment’s style.Best Waffle Bath TowelsOnsen Supima Waffle Bath TowelFive-star reviews: 4,000+ on Amazon and Onsen siteSize: 57" x 31"Material: 100% USA-grown extra-long-staple Supima cottonAbsorbency: Not listedUpsides: Quick-drying, tight waffle weave design, several colors to choose fromDownsides: Heavier than other optionsShopping editor Audrey Lee is a longtime Onsen fan, and she says these bath towels have been her go-to for more than two years. Made from 100% American-grown Supima cotton, the waffle weave helps the towels dry fast while still feeling soft and absorbent. “It’s easy to think that you’d accidentally pull a thread or two but the weave is tight enough that I haven’t seen any snags or areas unravel,” she says. “I leave it on for about 15 to 20 minutes and it gets my medium-length hair from soaking wet to damp in that time.”Best Organic Bath TowelsCoyuchi Cloud Loom Organic Towels (Set of 6)Five-star reviews: 450+ on Amazon and Coyuchi siteSize: 54” x 27”Material: 100% cottonAbsorbency: 685 GSMUpsides: Thicker and more dense towel, long cotton loops add more texture to the look and feel, very softDownsides: Take a few hours to dryContributor Blake Bakkila says there’s a reason these are called the “Cloud” towels. “True to its name, these towels are fluffy and plush, and they have more texture than the average bath towel,” she shares in her review. “I attribute this to the extra-long loops of organic cotton, which show more variation and texture throughout.” Significantly heavier than other cotton towels she’s tried, Bakkila warns that these require a bit of time to dry. After more than a month testing these, she adds that they’ve held up well and feel even softer—a win-win.Best Lightweight Bath TowelsCozy Earth Nantucket Bath TowelsFive-star reviews: 200+ on Amazon and Cozy Earth siteSize: 58" x 30"Material: 60% cotton, 40% bamboo viscoseAbsorbency: 600 GSMUpsides: Lightweight, quick-drying, coastal aestheticDownsides: Some shedding after initial useTrue to their name, the Nantucket towels from Cozy Earth are fit for a retreat on the Cape, says Baker. “They give coastal vibes because of the soothing colors like heathered sand and heathered harbor mist,” she says. “They feel gentle on my skin, and my guess is it’s because of the bamboo infused in the fabric. It almost gives the towels a supple texture.” Nearly equal parts cotton and bamboo, these are lightweight and quick-drying, making them the ultimate selection for warm weather months (or for those who prefer a less plush towel).Luxome Luxury Performance Towel SetFive-star reviews: 27Size: 36" x 70"Material: Polyester blend, cottonAbsorbency: Not listedUpsides: About 50% bigger than a standard bath towel, plush feelDownsides: Might experience slight thread snagging“Luxome’s bath sheets are some of the biggest and softest towels I’ve ever experienced,” says Baker. They’re huge, designed with 50% more coverage than a standard bath towel, and have shown zero signs of fading in the year she’s had them. The cotton blend fabric makes for an ultra-plush feel, which Baker confirms is “supreme quality.” Dual-loop technology accelerates the absorption process so you can halve your drying time. For something soft, swaddling, and super absorbent, Baker recommends this pick.Boll & Branch Plush Bath Sheet SetCharlotte CollinsFive-star reviews: 100+ on Amazon and Boll & Branch siteSize: 58" x 30"Material: 100% organic cottonAbsorbency: 700 GSMUpsides: Washes well, fluffy feel, doesn’t retain waterDownsides: Fabric tends to shedWe’re constantly singing the praises of Boll & Branch’s high-quality organic bedding, but digital features editor Charlotte Collins argues the brand is a staple for your bathroom essentials, too. “This towel is 100% organic cotton and it is sooo fluffy—really just heavenly soft,” she says. “I don’t think it’s just because I’m used to my current towels, which were a quick and thoughtless Bed Bath & Beyond purchase upon move-in—these Boll & Branch ones were in a different league.” On Amazon, you can purchase two of these bath towels in a set with two hand towels and two washcloths in a range of earth tones.White Classic Luxury Cotton Bath TowelsBlake BakkilaFive-star reviews: 9,500+Size: 27" x 54"Material: 100% combed cottonAbsorbency: 700 GSMUpsides: Solid price point, high-quality feel, 14 different colors availableDownsides: Not as “fluffy” as some expectedThese luxury bath towels are Oeko-Tex certified and made from high-quality combed cotton, with that double-stitch edge we favor. “My husband and I registered for a set of luxury bath towels ahead of our September 2022 wedding, and experts say to swap them after two years,” says contributor Blake Bakkila. “With this deadline in mind, and no wedding registry to lean on this time around, we ultimately decided to trust the thousands of happy reviewers about these under-$50 bestsellers. We were surprised to see that these affordable towels were just as fluffy as our original set, and they’ve remained plush after several washes.”Perhaps the softest bath sheets on this list, their super-plush, luxurious feel also has other reviewers sold. One described their supersoft warmth as a “calm to my perpetual existential crisis,” while another compared them to “luxury five-star hotel” types of towels. And you can’t really go wrong with basic white, can you?Madison Park Turkish Bath Sheets (Set of 2)Photo: Yelena Moroz AlpertFive-star reviews: 400+ on Amazon and Madison Park siteSize: 70” x 35”Material: 100% cottonAbsorbency: 600 GSMUpsides: High-quality towel at a reasonable price point, Oeko-Tex certifiedDownsides: Our tester says when the towel snagged, it left a small line (about 2 inches)For plenty of coverage, consider Madison Park’s 100% Turkish cotton towels, which measure about 20 inches longer than the average option. After testing it for more than 5 months, Alpert says it’s the perfect mix of plush and lightweight (and the affordable price point doesn’t hurt either). “You can actually see just how by comparing how the low-twist yarns rise above the dobby border, which is lovely in its own way as it looks like a basket weave,” she says. The densely packed yarn twisties are also notable, and Alpert adds that they help soak up extra moisture out of her hair post-shower. After months of testing, she’s only had one loose thread that now has a small run, “like a scar.”How We TestedOur mission when approaching Amazon’s merchandise, especially with soft goods, is to find the sweet spot between price point and quality. While we’re looking for towels that look good, we are just as vigilant about if they feel good. How absorbent are they? How do they wash? How quickly do they dry out, and how does their material stand the test of time? We keep an eye out for pilling or dye leakage, as well as a towel’s propensity to snag or break down. We’re looking for plush towels to stay soft, and absorbent towels to sponge up water without getting soggy, and—perhaps most challenging—white towels to stay white. Our testers considered all these factors while trying out the towels we selected, used them often, and washed them to get a solid idea of what a consumer might experience with each individual towel.How We ChoseTo decide which bath towels were ideal for a wide range of shoppers, we considered a number of factors, below:Material: The most high-end among all types of bath towel materials? Anything made with Supima, Turkish, Egyptian, or Australian cotton. These towels have long fibers that make them a higher quality, more plush product than other bath towel materials including polyester (often lower in both cost and quality), bamboo, and absorbent modal. Based on our testing, Egyptian, Turkish, and Australian seem to be the most plush, blanket-like towels. Supima is a solid everyday pick that still feels dense and comforting. One outlier, however, is the Cozy Earth Nantucket Bath Towel, which is made with 60% cotton and 40% bamboo viscose. The responsibly sourced viscose from bamboo makes these more lightweight and quick-drying than the 100%, ultra-plush cotton competitors. Another is Luxome’s polyester-cotton blend, which are both soft to the touch and absorbent. We also prioritized chemical- and pesticide-free choices over fabrics of unknown origin.Construction: We like double-stitched hems over single ones because of their longevity over time. Zero-twist construction is another nice-to-have feature, which means the fibers create a singular loop instead of twisting together. This makes them more plush and fluffy, even after months or years of washing in our experience.Absorbency: GSM stands for grams per square meter, and it indicates the absorbency of the towel’s fabric. In most cases, a GSM between 500 and 600 is solid, but the best, most plush, and most absorbent towels will have an even higher number. Keep in mind there are brands that do not share their products’ GSM, but we featured the ones listed on Amazon and otherwise kept an eye out for textural clues. For instance, some cotton towels have a waffle pattern, which are known for being lightweight and fast-drying.Style: As another perk, you might consider that the best towel is one that gels with the aesthetic of your home, whether that means a pattern that coordinates with your bathroom’s overall design or one that fades into the backdrop with ease. You can see how a polka dot Marimekko hand towel adds contrast in this photographer’s custom mahogany kitchen, or how the Onsen waffle weave introduces a new texture in this Tribeca apartment’s primary bathroom.Customer reviews: Before adding to our carts, we always checked with reviewers who have already tested out these products. All of our picks are assessed firsthand by our editors, and we check customer reviews to make sure other shoppers are happy with the buys.FAQsHow Can You Tell If a Bath Towel Is High Quality?A high-quality bath towel will typically be made using 100% cotton, sometimes including a bamboo viscose blend. We recommend keeping an eye out for these materials, as they offer longevity and high-absorbency. Another important evaluation has to do with GSM, or grams per square meter, which indicates a towel’s absorbency. For super-absorbent options, look for GSM above 500. It’s also worth scanning the reviews to see if customers confirm that the Turkish cotton, or other high-quality cottons live up to the hype. Also, make sure to check the material makeup.How Many Bath Towels Do I Need?A good rule of thumb is two towel sets (includes washcloths and hand towels) for each person in the house. We recommend even more washcloths on hand when possible since we tend to run through those more quickly.