7,000 registrants, 350 appointments: 3 health systems prove digital marketing ROI

Health system marketers are increasingly asked to defend their budgets in the same terms as any other department: with a number attached to a specific outcome. Dona Landers, director of digital marketing at Cincinnati-based Christ Hospital Health Network, offers two numbers: 7,000 and 7.5%. The first is the number of unique registrants the system drove […] The post 7,000 registrants, 350 appointments: 3 health systems prove digital marketing ROI appeared first on Becker's Hospital Rev...